Global D2C Director

Reporting to: CEO Michael Johansson

Location: Destination Dallas HQ - Allen, TX

We are looking for a Global D2C Director to work as the right hand to our CEO, Michael Johansson, at our Destination Dallas (Allen, TX) global headquarters. This is a highly diverse role within our growth team, taking ownership across key areas of the business with a specialized focus on e-commerce and direct-to-consumer sales.

GASP and Better Bodies are two globally leading brands within the bodybuilding and fitness space, built on a strong ethos and community-driven foundation.

Making the world a better place through fitness is our mission. We achieve this by creating social belonging and connecting like-minded individuals to strengthen and grow our global movement.

Role Overview

The Global D2C Director owns the commercial performance and profitable growth of the brand's direct-to-consumer e-commerce business, scaling online revenue through data-driven growth strategy, performance marketing, and continuous optimization of the digital customer experience.

Key Responsibilities:

  • Define and execute the global e-commerce growth strategy and own revenue targets.

  • Lead customer acquisition across paid and digital channels (Meta, Google, TikTok, affiliates, and marketplaces).

  • Own CAC, ROAS, MER, and overall marketing efficiency.

  • Drive CRO initiatives across UX, merchandising, product pages, and checkout

  • Improve conversion rat, AOV, and mobile performance.

  • Establish reporting frameworks and performance dashboards.

  • Translate data insights into actionable commercial decisions and forecasts

  • Oversee CRM and lifecycle marketing (email, SMS, automation) to drive retention and LTV

Key KPI's

Online revenue growth | contribution margin | CACC/ROAS/MER | Conversion Rate | Average order value | Customer lifetime value | retention rate

Experience & Profile

  • 7+ years in e-commerce, digital growth, or performance leadership

  • Proven track record scaling e-commerce revenue

  • Strong analytical and commercial mindset

  • Experience with modern e-commerce platforms and performance marketing ecosystems

  • Collaborative, hands-on, and results-driven leader.

Additional Scope

Adding responsibility for B2B digital growth is an optional extension of the role and may be delegated to dedicated B2B teams or managers.

Application

If you fit the requirements above and think you'd be a good fit for this role. Please click to link to apply.