The Company

Our vision is to create products for serious athletes in the gym & fitness environment, athletes who understand that a healthy athletic body has gone through many hours of blood, sweat and tears! Athletes who knows and appreciate the feeling of pain that you have to overcome in order to get results! Athletes who are proud to live the Better Bodies lifestyle! 

HISTORY

In the early eighties Better Bodies was founded by Mr Brian Moss, a very famous “fitness guru” in New York. Better Bodies started as a modeling agency for fitness models and became very successful and well known in US. T-shirts with Better Bodies logotype was made as promotion and the demand for Better Bodies garments went crazy– on consumers request a small collection was made!

TODAY

Today Better Bodies is one of the major brands in the gym- & fitness textile industry world wide! Swedish Fitness Trading AB is the company behind Better Bodies, a company with over 20 years experience and great resources that works with development, design, marketing, sales and distribution in several countries.

PRODUCTS

The importance with our products is that they should inspire to, and deliver, the Better Bodies lifestyle!

First when that requirement is fulfilled a new product can be launched. This means that new products are launched all through the year and in addition to that we have items that follows season after season just because neither us or our consumers can be without them!

“Better Bodies lifestyle – the lifestyle of fitness”

More in Behind the Seams

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  • Work Hard Play Hard: Johanna Evertson

    Work Hard Play Hard: Johanna Evertson

    We've always had a blast working around the office and getting things done, but we especially have a good time when we do a photo shoot.

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  • The Home Base Gym

    The Home Base Gym

    # A Message from CEO Michael Johansson

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  • The Company

    The Company

    Our vision is to create products for serious athletes in the gym & fitness environment

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  • Better Bodies Gym Compression

    Better Bodies Gym Compression

    Remember that not all tights are created equal, and we here at Better Bodies take tights very seriously.

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  • Better Bodies in Austria

    Better Bodies in Austria

    Better Bodies is available in around 100 countries and our sales team is always making sure to visit as many partners as possible, as often as possible.

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  • Work Hard Play Hard – Chris Miller Preparing for Amateur Olympia

    Work Hard Play Hard – Chris Miller Preparing for Amateur Olympia

    Chris Miller, Dallas based logistics manager for Better Bodies is preparing for the physique division of Joe Weider's amateur Olympia in Las Vegas.

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  • Work Hard Play Hard In Germany

    Work Hard Play Hard In Germany

    Better Bodies has been available in Germany for over a decade and keeps growing!

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  • Marbella Training Weekend Continues

    Marbella Training Weekend Continues

    "This gym is on a roof top where it's 50/50 indoor and outdoor. It is probably the prettiest gym we've seen. It is also extremely well planned."

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  • Better Bodies - Swedish National Teams Official Clothing Partner

    Better Bodies - Swedish National Teams Official Clothing Partner

    Better Bodies is proud clothing partner to the Swedish National Team in Bodybuilding & Fitness.

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  • How It All Started

    The founder of Better Bodies, Brian Moss, tells us about how he started the fitness brand you know and love.

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